The Company

The company chosen by me for this project is McDonald's, one of the market leader in the fast food industry in the world. The brand and company is not unfamiliar with the people and is the largest fast food chain in Malaysia as well. 

Following will be a brief introduction of the company for those that is still unfamiliar with the history of the company.

'Ray Kroc was the exclusive distributor of a milk shake maker called the Multimixer. Meanwhile, two brothers, Richard and Maurice McDonald owned and ran a hamburger restaurant in San Bernadino, California, in the 1950s. Ray Kroc heard how well the McDonald brothers were doing using his Multimixers to serve their customers. He met up with them and acquired the franchising right from them to run McDonald's restaurants.

A great success story was in the making. In 1955, Ray Kroc founded the McDonald's Corporation and opened the first restaurant in Des Plaines, Illinois. In 1961, he bought out the McDonald brothers.
And the rest, as they say, is history. McDonald's grew into the largest restaurant organisation in the world. Today, there are more than 33,000 McDonald's restaurants in 119 countries. Ray Kroc died in 1984 but his legacy is very much alive. His success story continues with McDonald's families of employees, franchisees and suppliers. His commitment, dedication and achievements continue to live on at McDonald's restaurants across the world.' (Source from http://www.mcdonalds.com.my/abtus/corpinfo/history.asp)

In December 1980, Golden Arches Restaurants Sdn. Bhd won the licence to operate McDonald’s in Malaysia. After that, the first McDonald’s restaurant subsequently opened its doors at Jalan Bukit Bintang on 29 April 1982.

Old skool picture.

As for my research, I picked the McDonald's in AEON Alpha Angle in Wangsa Maju Kuala Lumpur.

The outlet.

A picture of myself right in front of the counter for 6 hours.

About 17 videos of 9 to 12 minutes video (due to the inefficiency of the camera I was using) were taken and later combined which could be found in this blog.

In this post I would also like to thank my friends that were with me throughout the whole duration of the video taking process. Thank You.