From this simplified table, many can be told from it.
In terms of race, Malays were most seen purchasing the desserts from the counter as compared to Chinese, Indians and others. There was 62.76% (123 people) of Malays compared to 28.57% (56 people) from Chinese and only 4.59% (9 and 8 people) from the Indians and 4.08% from others. This could be due to many factors. Firstly it could be because in general the Wangsa Maju area and the surroundings of this mall is more Malay populated as compared to people from other race. It can also be due to the fact that Malays like to eat more sweet stuff compared to the people of other races.
From the table we can also see that 42.86% (84 people) of the customers were from the age 21 to 30 which then followed by 18.88% (37 people) from the 31 to 40 years old category. For the customers from 21 to 30, many were of this age mainly because the Wangsa Maju area and its surrounding is more catered for students of the few educational institutes like Universiti Tunku Abdul Rahman, Tunku Abdul Rahman University College and the few schools nearby. as for the 31 to 40 years old group, many of these were young parents. They were seen to buy the desserts like Sundae Cone ice-cream, Sundae and the Mcflurries for their children below 20 years old. Many were also with the working attire so we can assume that they were looking for cheap desserts or something light after their dinner at the mall. As we can see from the table, the children of 1 to 10 and 11 to 20 were usually accompanied by their parents to the counter. As for the older customers, they were less seen in the video and this could be because they are more health conscious or do not like the sweet treats.
Interestingly, more females were observed to purchase the desserts from the counter. 61.73% (52 people)of the customers were females and only 38.27% (75 people) were males. A quick research on google (with questionably truth) said that that indication of hormonal fluctuations can cause a craving for chocolate and sweets in women. As a guy myself I love sweet stuff and McDonald's desserts so I am not sure if only woman have hormonal reactions towards sweet stuff.
In terms of group size and of who the customers with during their purchase, 46.43% (52 people) of the customers were seen to be alone. 30.36% (34 people) of the customers were seen with friends while only 23.21% (26 people) were seen with their children, siblings, partners or parents. Many of the customers could be at the mall alone to have their dinner or meals after work or to purchase whatever they want and then when they get bored or want something light so probably that's why they would go after the cheap deserts offered by McDonald's. Customers with the family members were seen more to entertain the younger ones who usually would whine if they could not get ice-cream.
As this would be my final post, I once again would like to thank all the parties involved with helping me to complete this research. I would also want to thank you for reading and being here to view this blog. Lastly, I would like to mention again (in case you did not notice this message at the bottom of this blog) that this project and research is in no way sponsored, endorsed or administered by, or associated with any other Companies and is solely for my assignment purpose only. The information you read here will only be used for this application only and will not be provided to any 3rd party organization.
Thank You and here is a virtual treat for you for staying with me throughout all these posts.